We made a sustainability movement that belongs to youth.
Because THEY GOT THIS.
Clients: WWF, Temasek, Green Is the New Black
THE CONTEXT
Against the backdrop of global climate protests and calls for change, we partnered with WWF, Temasek and Green Is the New Black to launch a sustainability incubator, inspiring the next generation of climate action doers to leverage their social present and advocate for a greener future.
THE IDEA
#WeGotThis, a one-of-a-kind youth sustainability incubator programme focused on recruiting the next generation of social media advocates.
We launched a social campaign and programme with the aim of raising hope
and empower a generation of connected sustainability doers to lead change and amplify their voices of influence for a better world. Through masterclasses and workshops we inspired youths to start their own sustainability campaigns.
We created a brand platform, with a unique visual ID and brand palette to speak to Gen Z and to inspire them to embrace optimism as a force for change. Our digital iconography and design elements exudes a sense of spontaneity, urgency, motion and importance.
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RESULTS
• 18 bootcamp sessions and 10 Masterclasses with 25 speakers.
• 6 AMA sessions and 60 Mentorships.
• 2.83m reach on 18.1k spend
• 100% found the programme exciting when they first heard about it
• 95% of participants found find the programme relevant, interesting and applicable
• 86% successfully launched their campaign