OUR WORK WITH BRANDS
Click on the brands below to know more about how Grey has helped them with their sustainable efforts
Volvo believes that for a better future we need to look at how technology can power solutions. Volvo Sea Wall was a solution borne out of technology to create a better marine and sea life.
SEHAT KA BATUA
Breast cancer awareness is low in India especially among those in less privileged part of society. But a simple change in behaviour allow women to detect early and take remedial action earlier.
A digital children’s book that responds to energy consumption via smart meter data. The more sustainable your home’s energy usage, the better the story becomes.
By leveraging behavioural economics to trigger memory, TESCO encouraged their customers to reuse their bag. This campaign led to 20m less single use plastic bags, totalling to a 26% reduction in one year.
LIFE SAVING DOT
Iodine deficiency is rife in rural India and while medicines are available, they are often hard to source. These women needed a simpler solution - turning a cultural tradition into a life-saving dot. idea turned on a traditional habit. Almost every Indian woman wears a bindi – a traditional symbol of beauty that adorns the forehead; Talwar Bindi, developed and distribute bindis that double as iodine patches.
LET'S PAINT A BETTER WORLD
Trade audiences are time poor. Focusing on telling the benefit story about sustainability and product functionality worked to create a leadership position for Dulux Professional in a category that is functional. By focusing on tangible proof points we helped professionals understand how sustainability can be business central in commercial projects.