FRESHER FROM SG TO SG
Client: Singapore Food Agency
There’s nothing like a pandemic to shine the spotlight on the importance of food security, this campaign aims to drive awareness on the freshness and quality of local produce, previously known to be highly deprived of natural resources.
CHALLENGE
To encourage regular people to understand the food they purchase and the implications it has on our Food Security. Ultimately convincing them to play an active role in supporting Singapore’s local produce.
SOLUTION
A campaign that drove awareness on the freshness and quality of local produce, in a place (SG) previously known to be lacking in natural resources.
RESULTS
Total offline media ROI far exceeded KPIs at 374% whilst online, the campaign achieved a total of 26.7m impressions and performed 33.28% over expectations. VTRs and CTRs achieved were above average industry ratings at 60.9% vs industry average of 33%.