RE-
LIVING SUSTAINABLY, MADE SIMPLER
Client: Olam
Re- is a sustainable food brand, under the Olam parent company, that strives to do good for people, local communities, and our planet.
CHALLENGE
Olam, a B2B commodities trader, wanted to create a truly sustainable B2C food brand from scratch, that values the quality of their ingredients, transparency of their supply chain and the variety of their impact.
OUR COMMITMENT TO SUSTAINABILITY
Conscious consumers seek sustainable products. They read every tiny information on the back of the pack and search online before making a decision.
That’s why we’ve designed a packaging overloaded with information.
Each label starts with an intriguing question which leads to loads of information and answers, including a massive QR code for more.
The back of the pack elaborates more about the impact created or the packaging itself, that uses only reusable and compostable materials to reduce pollution. Each label is colour coded to differentiate the information.
