This is not an existential question.
But, a critical one we ask ourselves at Grey in response to the ongoing sustainability crisis. The need to collectively bridge that gap is more imperative than ever. It is a responsibility we can no longer shrug off to an indefinite point in the future. We understand this. So, for us, sustainability is more than a #trend. It’s a mindset. A filter that we put at the heart of our creative business solutions. So that we can say - our ideas truly help make the world a better place. 

We do so by combining our creative and strategic talents with the impact seekers - brands, government organizations, NGOs, and startups. By applying our creativity we help organizations lead the sustainability revolution. And our efforts are guided by the UN sustainable development goals so we can make marketing more purposeful. Using it as a tool to influence culture and build sustainable behaviors. 

You could say, at Sustainably Grey, we exist to make a difference to the world one 'future-friendly' idea at a time!